Emma: Hi, Max! Listen, I need your advice. Remember we were discussing personas?
Max: Hey, Emma! Sure, I do. What's the problem?
Emma: We received a request from the producer of a famous podcast about marketing. They want to talk about buyer personas. They sent me a list of questions and among them … Look …
Max: "Can you give an example of McDonald's negative buyer persona?"
Emma: Max, I know that dealing with negative personas is your thing.
Max: Thanks, Emma! I must admit that I do have some experience in that field. So, do you have any ideas?
Emma: Well, in my opinion, McDonald's doesn't target the most health-conscious customers, though the company tries to make its products healthier.
Max: Good point. Anything else you want to add?
Emma: I also wouldn't consider customers as buyer personas. Such customers usually seek exclusive experiences and high-level service.
Max: You are right, I like the way you think. There are exceptions, of course, so you may see very expensive cars parked in front of McDonald's.
Emma: So, what is missing?
Max: Vegetarians? What do you think?
Emma: Oh, right! Most of them typically shop at !
Max: I'd also like to add that It is always a good idea to give a name to your buyer persona, even a negative one.
Emma: How about Richy Veggy?
Max: Nice shot! I like it! So the negative buyer persona of McDonald's is called Veggy Richy, he is a and earns a fairly high wage. He usually shops at health food stores, never eats , likes practicing yoga and meditation. If you want, you can make a sketch of our Richy to have his image in front of your eyes.
Emma: If I were the marketing manager for McDonald's, I would do that without any hesitation! Thank you, Max! You helped me a lot!